Adapting The Business Hotel For The Age Of The Sharing Economy
Tue. April 17| 11:45 AM - 12:15 PM | Room 801A
The rise of the sharing economy has not only introduced a range of new competitors to the global travel industry but has also fundamentally changed the way customers choose their destinations, accommodations and experiences.
Specifically for hospitality, the impact of alternate lodging providers has been tremendous, and nowhere has this been felt more than in North America. While this has largely been confined to the leisure sector thus far, the long-term effects could be disastrous for those properties serving the business sector if hoteliers do not address the profound shift in how consumers evaluate their accommodation options, particularly as these entrants roll out products for the business travel market.
While hotels have attempted to fight these alternate lodging providers through legislation that restricts short-term home rentals – and indeed Canadian territories have been quite successful in this regard – the sharing economy will ultimately prevail. With brand loyalty waning amongst the next generation of corporate travelers and guest expectations continuing to rise, hoteliers must confront this universal challenge with innovative programs and a rediscovery of their inherent strength.
This session is designed for all hoteliers, but also those tangentially impacted such as suppliers and developers. The presentation will focus on practical solutions that can be readily implemented at any property, with a preference for applicability in a Canadian context.
Type: Education Session
Hotel Mogel Consulting Limited